Environment

Phara’s products are mostly from Tunisia. This country surprised her in many ways. She got to know the country and her inhabitants, who found a way to combine both their crafting and culture, and subsequently, transferred it into modern times. Tunisia is an exciting mixture between both the Arabic and the European culture. This mixture produces some surprising experiences. The rich history of Tunisia is been well preserved and validated in many museums. Also, a lot of investments have been made to capture this richness.

From early on, the Tunisian crafts have been considered as art. For examples carpet weaving, wood crafting and the decoration or embroidery of clothes. The crafts are strongly regional; each region has its specialty. Next to that, each region has its own colours and decoration, so there’s always a new thing to discover.

The inhabitants of Tunisia care about their families and they spend much time with each other. The meals in the day are important moments to share with family and friends. Also the marriages are big meetings of family and friens. This social character is also found in the way people do business. People like to share social time and meals to get to know each other and to build a healthy cooperation.